By Amanda N. Wegner, Midwest Meetings
The pandemic has changed the face of business in innumerable ways, and that includes how we hold meetings and events.
“We’ve had to redesign the way we think about, design and produce meetings,” says Joe Faulder, director of creative and strategy at Projection, a privately held national audiovisual company. “In virtual events, people consume content in an entirely different way. Whether it’s on a phone, tablet, laptop or TV, they are logging on from their homes while their attention is pulled in multiple directions.” He adds that much of his company’s strategic work is helping clients understand that there’s still value in what they deliver, even if it’s at home and participants are distracted.
Many companies, organizations and associations may have no choice but to pivot their meetings and events for the foreseeable future. To help smooth out that transition, we spoke to a few experts to get their insight on how to best approach this shift and offer some tools for consideration.